E-commerce

The finance team behind
scaling brands.

Amazon, Shopify, multi-currency, inventory accounting, and UK/EU VAT — we handle the complexity so you can focus on scaling. Whether you're doing £500k or £10m, we'll build the financial infrastructure your growth demands.

Book a discovery call ↗How we can help
E-commerce fulfilment
Our expertise

We understand
e-commerce & retail

E-commerce accounting is more complex than it looks. Multiple sales channels, marketplace fees, multi-currency transactions, inventory accounting, and cross-border VAT obligations create a financial picture that's hard to manage without the right systems and expertise. We've helped e-commerce businesses from £500k to £10m in revenue build proper financial infrastructure.

3–7%
Average Amazon seller fee structure impact on margin
27
EU countries requiring VAT consideration post-Brexit
£000s
Recoverable with proper import VAT management
The challenges

What makes e-commerce
accounting complex

01
Multi-channel reconciliation
Amazon, Shopify, Etsy, your own website — every platform accounts differently and pays at different times. We build reconciliation systems that give you a clean, accurate picture.
02
UK/EU VAT compliance
Post-Brexit, selling into the EU has become significantly more complex. OSS registration, import VAT, marketplace rules — we keep you compliant across borders.
03
Inventory accounting
Getting cost of goods sold right is fundamental to understanding your actual margin. We implement inventory accounting methods that reflect the true economics of your business.
04
Cash flow with inventory
Paying for stock months before it sells creates cash flow pressure. We model your inventory cycle into your cash flow forecasts so you can plan purchases without surprises.
What we do

Services for
e-commerce businesses

Every business we work with gets the full Runway service — but informed by deep sector knowledge. Here are the areas where we add the most value for e-commerce businesses specifically.

Talk to us about your business ↗
01
Multi-channel bookkeeping and reconciliation
02
UK/EU VAT compliance and OSS registration
03
Inventory accounting and COGS analysis
04
Amazon and Shopify financial reporting
05
Cash flow modelling for inventory businesses
06
Corporation tax and R&D relief
Client story
Our previous accountant had no idea how Amazon seller accounts worked. Runway understood the whole picture — marketplace fees, FBA inventory, EU VAT — from day one.
Priya Sharma
Founder, Earthen & Co
Go.
Let's talk

Work with accountants who
actually know your sector.

Book a free 30-minute call with a Runway founder. We'll tell you honestly whether we're the right fit — and if we are, we'll show you exactly what working with us looks like.

Free 30-minute call  ·  Speak directly with a founder  ·  No obligation